"Year of the Adopted Family" book release
Showing posts with label Timpanogos Storytelling Conference. Show all posts
Showing posts with label Timpanogos Storytelling Conference. Show all posts

Monday, February 2, 2009

Bill Harley in the Area. . .and Advertising Opportunity


One week away to the Family Famine: Hunger for Love premiere. . .and Bill Harley came to Utah to celebrate the countdown.

Okay.

So he was coming to Utah anyway.



And he could not stay for the premiere due to winning a second Grammy and flying to accept it on Saturday, February 7th.

He was one of the Keynote speakers/storytellers at the Timpanogos Storytelling Conference this upcoming weekend. He arrived early to perform for neighboring venues.

One of the grand places was Wheeler Farm.

This was hosted in partnership between the Salt Lake County Library System and the Timpanogos Storytelling Conference.

I called the library and asked permission to have a booth.

A clipboard was passed around with two email lists--the Utah Storytelling events and the Bill Harley newsletter--to the entire audience during the concert.

I was able to send the other events--including my premiere--that night to the people on the list.

So thank you, Bill Harley, for letting me reach out to other people to connect to the storytelling happenings in Utah. . .including my own event!

Until we tell again,

Rachel Hedman
Professional Storyteller
Former Co-Chair of Youth, Educators, and Storytellers Alliance (2005-2008)
Tel: (801) 870-5799
Email: info@rachelhedman.com
Performance Blog: http://familyfamine.blogspot.com
Other places to find me: Twitter, YouTube, Facebook, LinkedIn, Professional Storyteller

Friday, December 26, 2008

Premiere Pins: Sticking out in the Crowd


As the "Family Famine: Hunger for Love" premiere will be the Monday after the Timpanogos Storytelling Conference, I will think outside the box on how to advertise.

I had checked to see if I could have a booth, but the conference was limited to the number of tables. They did plan to reserve a table so that storytellers could place their business cards on it. My postcards could go at this table, but it was even questionable if I could have a poster on an easel in case I took too much room.

If it was about the money, I was willing to pay for a table. It seemed the conference did not work in that way.

Since my premiere was not officially connected to the conference, I also could not had a flier in the folder given to all registrants.

I was allowed to give out business cards. If such an act was permitted, then perhaps I could also give out pins that mentioned the premiere on one side and the other side had all the basic information like place, time, tickets, etc.

Friends could help me pass out pins, too.

I would want to make 200 pins due to the attendance I had seen in the past for the Timpanogos Storytelling Conference. In many ways, I had to treat advertising at the conference much as if it was a fringe.

I headed to Hobby Lobby and walked up and down aisles to see what ideas may be triggered on what materials to even use for the pins.

When I came to the unfinished wood aisle, I paused.

I found wooden hearts and tiny bowls. I liked the idea of using wood, though I tossed around the idea of using fun foam. The wooden bowls could be glued on the lower right of the heart. Red fun foam cut in circles could be glued in the bowls to be the soup, while a white marker could make a heart and some steam from the bowl.

If I used wood for the heart and bowl, then it would have a nicer quality and people may even keep them as a memento as well as a reminder.

The wooden hearts could be painted light blue. Then clear mailing labels could print the "Family Famine: Hunger for Love" logo on the front. Another clear mailing label would list the basic information on the back.

Any leftover pins from the conference could be given to the first people to arrive at the premiere.

Besides the pins, I thought of other fun ways to grab people's attention. At baby showers, I had seen people take a candy bar and cover it with their own wrapper that said something like "It's a Boy!" or "It's a Girl!". The same idea could be used for my premiere. As the wooden bowl with the tomato soup was a key image in the logo, then I could create a label to go around a can of soup.

This could work. . .but not for the conference. If I had 200 cans of soup, that would be heavy.

I think I will stick with the pins.

Until we tell again,

Rachel Hedman
Professional Storyteller
Former Co-Chair of Youth, Educators, and Storytellers Alliance (2005-2008)
Tel: (801) 870-5799
Email: info@rachelhedman.com
Performance Blog: http://familyfamine.blogspot.com
Other places to find me: Twitter, YouTube, Facebook, LinkedIn, Professional Storyteller

Thursday, December 11, 2008

Marketing Buddies: Many Eyes & Many Brains


I never like to make a decision alone. Not when it comes to advertising.

I sent the file of possible poster and postcard images for "Family Famine: Hunger for Love" to several storytelling friends including my story buddies for "The Gardener's Wife" and for "Forsaken Brother".

I also sent the file to Elizabeth Ellis.

Then I waited for reactions.

Dawn Bloxham, the artist, had sent a page of six different images. She let me know that any of the images could be changed and altered such as in the colors, shapes, and additions.

Two pictures were of two hands with palms up with a heart in it. Another picture was of a heart-shaped apple with a bite and light streaming from it. The fourth image was of a modern white soup bowl filled with tomato soup with a white cream heart and a spoon from an aerial view. The last picture was of a thick horizontal limb of a tree with a couple apples hanging from it with a little blue bird.

I had considered the tree because my business card has a tree with a single apple hanging from it. Perhaps this would be a way to connect my logo with the program's logo.

Yet, it was the bowl of soup that grabbed my attention. I knew the white bowl was too modern, but if it was a modern bowl, then that might be perfect. Most of my story buddies commented on how the bowl of soup grabbed them.

Joanna Huffaker, a storytelling friend, mentioned that the hands did give a human touch so I asked Dawn to add hands around the wooden bowl.

Besides the image, Dawn asked what information needed to be on the posters. I sent her the following lists--

Required Information for Poster:
  • Title--Family Famine: Hunger for Love
  • World premiere narrative production recorded live
  • Starring Rachel Hedman
  • Monday, February 9th at 8:00pm
  • Covey Center for the Arts, Grand Theater
  • 425 W. Center Street, Provo, UT
  • Tickets: $10.00 general admission, $5.00 student/senior*, $5.00 for groups of 15 or more*, *Discount prices available only by phone or in person*
  • Reserve your seats by calling (801) 852-7007 or go to www.coveycenter.org
  • Light refreshments to follow
Debating on How or If to Share the Following Information for Poster/Postcard Due to Space:
  • Guest emcee/national storyteller Elizabeth Ellis
  • Singer Holly Robison
  • Accompanist/Guitarist Joshua Payne
  • How much of this standard description--Family life can starve when fed abuse and abandonment with stories that gnaw at the stomach. Then Rachel shares the feast of patience, humor and unconditional love through multicultural tales mixed with song and personal reflection. You are welcome to the table.
  • More info at http://familyfamine.blogspot.com or email info@rachelhedman.com
  • Merchandise available for purchase
Information for the "Save the Date" Postcard (besides required info for Poster):
  • Extend your stay while at the Timpanogos Storytelling Conference (www.timpfest.org) from February 5-7 and take part in this event
  • Please RSVP at info@rachelhedman.com
  • Remember you could:
* Attend and celebrate
* Pre-order DVD at special price $15.00 (Normal $20.00)
* Invite Rachel to you
* Or all of the above!

Until we tell again,

Rachel Hedman
Professional Storyteller
Former Co-Chair of Youth, Educators, and Storytellers Alliance (2005-2008)
Tel: (801) 870-5799
Email: info@rachelhedman.com
Performance Blog: http://familyfamine.blogspot.com
Other places to find me: Twitter, YouTube, Facebook, LinkedIn, Professional Storyteller

Friday, November 7, 2008

Covey Center for the Arts: Could I really get it?


After the Covey Center for the Arts virtual tour, I fell in love with it.

It matched the dreams I have had for the premiere since the ideas formed in my head in 2005. The ambiance was perfect.

The big question: could I really get it?

From there I wondered--
  • Will it be available on February 9, 2009?
  • Could I afford it?
  • Would my husband support the potential cost of it?
The Covey Center for the Arts is owned by Provo City and many organizations and performing artists reserve the spaces usually a year in advance. With about three months before my "Family Famine: Hunger for Love" premiere, it is a wonder if any dates would be available let alone the February 9th that I desire.

When I asked Jenni McCall, Scheduling and Events Manager, about February 9th, she said that though there was not a performance on that Monday night, the stage was reserved until 7:00pm by the BYU International Folk Dance Ensemble.

I sighed. I had already called the SCERA Shell, another venue I considered, and February 9th was taken. Now with the Covey Center for the Arts out of the picture, I could not think of any other place that had the seat capacity or the ambiance that I wanted.

But wait!

I asked Jenni if it was possible to still have the Covey Center for the Arts as long as my premiere did not start until 8:00pm. Could I still be allowed to come early and set up displays in the lobby and hallways? Would the BYU International Folk Dance Ensemble be open to my presence? How would the General Manager of the Covey Center for the Arts feel?

When I explained that the timing of this premiere was based around the time of the Timpanogos Storytelling Conference and that my professor Elizabeth Ellis would be in the state, I sensed positive vibes on the other side of the telephone from Jenni.

"I will check for you," she said.

That was what I wanted to hear. I have grown up with the mentality that it does not hurt to ask.

Due to needing to talk with the General Manager as well as the person over the BYU International Folk Dance Ensemble, Jenni predicted that she should know the answer by Wednesday, November 12th. If I had not heard from her by that time, then I was to call her the next day.

November 12th seemed forever away, yet it gave time for me to call friends and ask for prayers. Perhaps this seems like a strange thing to pray for when there is so much to pray for in the world. Though, if the Lord saw it fit to amuse and to tickle me pink, then maybe this was not such a terrible request.

Until we tell again,

Rachel Hedman
Professional Storyteller
Former Co-Chair of Youth, Educators, and Storytellers Alliance (2005-2008)
Tel: (801) 870-5799
Email: info@rachelhedman.com
Performance Blog: http://familyfamine.blogspot.com
Other places to find me: Twitter, YouTube, Facebook, LinkedIn, Professional Storyteller

Friday, October 31, 2008

Trek (6 of 7): "Battling Out" Story Project Priorities


I must decide which priorities are most important for the premiere.






This is six of seven posts relating to my info-gathering trek to BYU on October 21, 2008.


Ideally all of the following options would be available, but I may need to drop one or two of them. Perhaps all of them would be possible for a future time but not for the premiere.

After much debate, here are my priorities in order of preference:
  • Out-of-town Professor, Elizabeth Ellis, to be Present
  • High Attendance
  • On-Campus Convenience
  • True to RSVPs Received for Monday, February 9th
  • Fundraiser Capability
Out-of-town Professor, Elizabeth Ellis, to be Present
Though this "Family Famine: Hunger for Love" project has been on my mind since 2005, the project did not emerge into being until Elizabeth Ellis urged us East Tennessee State University graduate students in the Storytelling program to take an incomplete for her Advanced Storytelling class. She wanted us to perform at our top caliber for the "My Finest Hour" assignment.

Finally I had enough courage to see the dream become reality.

There is a benefit for having a professor who is also a national storyteller: she travels often to reach her engagements. However, this does not mean she is in Utah every month or every other month.

When she became one of the two keynote speakers/tellers for the 2009 Timpanogos Storytelling Conference during February 5-7, I this was my chance for Elizabeth to see my performance in-person. True, I could videotape the performance and mail a copy to her, although any storyteller would tell you it is not the same.

Elizabeth Ellis would be in Utah about a week after the conference to perform for schools and community groups. Nevertheless, I could not have Elizabeth pencil in every single evening as one of the possible dates for my premiere. While a venue is determined, Elizabeth has been so kind to reserve Monday, February 9th as well as Wednesday, February 4th.

High Attendance
For any performance you want an audience and the exact number in attendance does not matter.

Yet, when your venue will have 300+ seats, then you want to fill as many as possible.

The main people I aim to attend are: Timpanogos Storytelling Conference attendees (most likely from Utah unless others extend their stay), college students, and Utah Storytelling Guild members. I expect there will also be people from chambers of commerce, youth groups, and senior citizen groups as well as other miscellaneous groups.

If the premiere is scheduled any farther from the Monday, February 9th, date and the less I would gain from the conference attendees.

With Monday known as Family Home Evening, this could help or hurt my efforts. I would like the audience to compose of 12-year-olds+ with no one younger than eight. It may be strange for parents and youth to attend and yet discourage the younger ones to be there on such a night as Family Home Evening. Although, for the student BYU Family Home Evening groups, this may be a nice activity due to the performance's theme.

On-Campus Convenience
The Timpanogos Storytelling Conference is held at Brigham Young University because of its partnership with the Division of Continuing Education housed in the Harman Building. Anybody coming from out-of-town or out-of-state may book a hotel closest to the BYU campus. Being on campus is also desired as I hope some professors will encourage attendance from their students through listing it in their syllabi or at least making an announcement in class.

If the event did not take place on-campus, it would need to be close enough for students and conference attendees. The name of the venue would also need to be recognizable and, hopefully, easy to find.

True to RSVPs Received for Monday, February 9th
Ever since I started the "Family Famine: Hunger for Love" blog and Facebook support group, the date has been announced and I have placed various countdowns throughout the Internet. I have also included the date in my email signature.

As such, I have friends and supporters who have already RSVPed.

One of my storytelling friends, Carol Esterreicher, was offered to tell stories for the Salt Lake County Library system on Monday, February 9th. Carol explained that she would need to tell another night because she was attending my premiere. She did not have to do that and she told me about it after the fact. With friends like Carol, I am truly blessed.

Fundraiser Capability
Being part of the Storytelling Heroes Campaign Advancement Team, I felt a duty in dedicating one of my performances for the 100-benefit-concert-effort to each raise at least $250 for the National Storytelling Network and further the art.

After my trek to the BYU Campus, I realized that this would involve another approval form to be filled. Being sponsored by a college department or club meant I had to abide by the campus' rules. The Family Home Evening night, if also sponsored through a religious group, would forbid the exchange of money, donations, goods, or services. There seemed little to no success even once the approval form was completed.

Having the Heroes fundraiser for this premiere would complicate an already intense project. I have other performances which would be easier to transform into a fundraiser.

So now you know where I stand.

Until we tell again,

Rachel Hedman
Professional Storyteller
Former Co-Chair of Youth, Educators, and Storytellers Alliance (2005-2008)
Tel: (801) 870-5799
Email: info@rachelhedman.com
Performance Blog: http://familyfamine.blogspot.com
Other places to find me: Twitter, YouTube, Facebook, LinkedIn, Professional Storyteller

Wednesday, October 29, 2008

Trek (5 of 7): "Oh Glorious" Paperwork for Theatre


Whether or not the university is conservative or has religious connections, there is a guarantee there will be paperwork to create an event.

This is five of seven posts relating to my info-gathering trek to BYU on October 21, 2008.

Brigham Young University may have the most paperwork than any other place, though that is only to provide a safe place for sponsors and for performers alike. Usually each piece of paperwork is no more than a page. Sometimes receiving the proper signatures is the challenge.

I met with Naomi Davidson (see upper left picture), current BYU Storytelling Club president, so to discuss if the club could sponsor the "Family Famine: Hunger for Love" narrative production. She was fully supportive, and I thought how wonderful it was for a club that I founded to still be around when I could use it's help at this time. Things seemed to fall in place.

Then, with all the forms to be completed and rules to check, I jokingly wondered if at any moment Naomi would shout, "Stop! This is not worth it!"

From talking with the Associate Dean of Students to the Student Leadership Club Coordinator, Naomi and I discovered that paperwork would be needed for the following:
  • Official BYUSA club sponsorship of the Event
  • Scheduling the Varsity Theatre
  • Fundraising Exception outside Care Week (March 2-7 for clubs)
  • Monday Night (during 7:00pm-9:00pm due to Family Home Evening)
The fundraising exception form was considered only because I thought the performance could connect with the Storytelling Heroes Campaign. This is a new tradition by the National Storytelling Network for 100 benefit concerts per year around the country to raise at least $250 each so as to further the art. The Associate Dean of Students believed that it would make sense for the BYU Storytelling Club to want to raise money for a nonprofit national storytelling organization. However, the final say would be from the Club Coordinator.

Usually BYUSA clubs are reserved one Care Week per semester to raise money, services, or goods for causes. My February 9th premiere date was about a month before the actual Care Week of March 2-7, 2009.

Yet, it was the exception form to perform on Monday night that was "the impossible". Besides all-day Sunday, Monday night from 7:00pm to 9:00pm is considered sacred because it is connected to the Family Home Evening (FHE) time.

You may ask, "Why would that be a concern as students are away from their families?" The answer: students are placed into Family Home Evening groups with a student as "mother" and another student as "father". It is amusing when the "parents" and the 10-15 "children" are about the same ages. Someone teaches a spiritual lesson merged with an activity and finally followed by refreshments. Food is of utmost importance to these gatherings.

To have FHE more convenient, you cannot schedule from 7:00pm-9:00pm anywhere on campus. The exception is if one of the BYU bishops from The Church of Jesus Christ of Latter-day Saints calls the Campus Scheduling Office to make the arrangements. So for my "Family Famine: Hunger for Love" program, I thought perhaps Naomi or other BYU Storytelling Club members could approach their FHE groups and see if it could be a grand scale FHE activity also open to the public. This would boost attendance and help in regards to the professional filming of the event.

After the filming and with food being one of the themes in "Family Famine: Hunger for Love", then it made sense to have light refreshments after the performance. Besides the four official forms aforementioned, I would need to check if only food from BYU Catering would be allowed due to health rules or if I could have friends bring in desserts in potluck style. Most elementary, middle, and high schools are not allowed to have homemade treats because they need to be made and wrapped in sanitary ways. I am unsure if this standard stretches to universities.

With the attempt to keep all these forms and exceptions straight, I then received an unexpected answer from the BYU Storytelling Club faculty advisers. They did not think the BYU campus was the best venue for the ambitions and dreams I had for the event. Plus, they did not want to disrupt the Monday FHE time. Their signatures would be need alongside Naomi's and though I was disappointed, I began to think that perhaps they were right--at least about the BYU campus being the best venue.

If it was a FHE activity at the Varsity Theatre, then there could not be any exchange of money for tickets, donations, or selling of merchandise. I had hoped for this option to cover my costs in putting on the event.

Yet, Monday night was the aim as national storyteller Elizabeth Ellis would be in the area for the Timpanogos Storytelling Conference. She is one of my East Tennessee State University Storytelling Masters professors who challenged us students to create "My Finest Hour" project. The "Family Famine: Hunger for Love" narrative production happened to be my project.

Elizabeth Ellis promised to attend and to be my emcee.

Despite all the research to make it possible for the BYU Storytelling Club to sponsor me, I will now determine what other options are available to meet the majority of my ideals.

Until we tell again,

Rachel Hedman
Professional Storyteller
Former Co-Chair of Youth, Educators, and Storytellers Alliance (2005-2008)
Tel: (801) 870-5799
Email: info@rachelhedman.com
Performance Blog: http://familyfamine.blogspot.com
Other places to find me: Twitter, YouTube, Facebook, LinkedIn, Professional Storyteller

Saturday, August 23, 2008

A Venue--"This is the Right Place"


I announced the date and time (February 9, 2009 at 7:00pm) though I have yet to have a venue.
I pictured a beautiful theatre as can be found at the Brigham Young University campus. As I am an alumna, there are connections that the average person would not have in making arrangements. The picture is my mother and I standing outside the Gordon B. Hinckley Alumni and Visitors Center in November 2007.

I purposely scheduled the premiere close to the Timpanogos Storytelling Conference held in partnership with BYU's Department of Continuing Education. Anyone attending the conference could easily come to my narrative production/storytelling as a post-conference/send-off event.

Most of the event takes place at the Harman building also known as the BYU Conference Building. One of the storytelling concerts takes place in a room that has stadium seating, though my eye is on some of the theatres inside the Harris Fine Arts and Communications building (see layouts of each of the theatres). The Gerrit de Jong, Jr. Concert Hall is the "dream" place as it seats 1,268 people and many live high-quality recordings have been done of several major events. However, the Young Ambassadors have a performance on the February 5th so this may be more possible in 2010 or later.

You may wonder why I even considered the de Jong venue as it is not realistic--at least for the premiere. Yet to dream is an important part of storytelling. Then to act on it--that is the next important part. You may be surprised how close you get.


So now my sights are on one of two places: the Franklin and Florence Jepperson Madsen Recital Hall (seats 402 people) or the T. Earl and Kathryn Pardoe Drama Theatre (seats 509 people). If possible, I want Pardoe.

At this point I am not officially linked to the Timpanogos Storytelling Conference though I hope to be. As the Timpanogos Storytelling Festival is the Labor Day weekend, I am holding off my "negotiations" until the organizers can breathe again. I may put a buzz in their ear while I'm there running the Utah Storytelling Guild booth and attending the many amazing sessions.

Until we tell again,

Rachel Hedman
Professional Storyteller
Co-Chair of Youth, Educators, and Storytellers Alliance
(801) 870-5799
info@rachelhedman.com
http://www.rachelhedman.com
How-To Blog: http://storytellingadventures.blogspot.com
Performance Blog: http://familyfamine.blogspot.com