"Year of the Adopted Family" book release

Thursday, September 4, 2008

Requesting help from Communications Professor

After receiving a return telephone call yesterday from a Communications professor at Brigham Young University, I felt ready to submit my one-page request for the class.

Below is my email message as well as the request.

Dear Professor:

Thank you for being willing to read over my request. I have attached it in Word in regards to the "Family Famine: Hunger for Love" narrative production to premiere February 9, 2009.

You may have already had a chance to view the blog on the project at http://familyfamine.blogspot.com.

I look forward to your reply.

Feel free to share with other professors, departments, or colleges as Iwould love to see it as a campus-involved event.

Until we tell again,

Rachel Hedman
Professional Storyteller
Co-Chair of Youth, Educators, and Storytellers Alliance
Tel: (801) 870-5799
Email: info@rachelhedman.com

Reserve Rachel as your storyteller today!

Join the "Utah Storytelling Events" semi-monthly email list by sending request to Rachel at info@rachelhedman.com.

Ask about the narrative production "Family Famine: Hunger for Love" to premiere February 2009!

The following was attached--

Request to Communications 330, Advertising Concepting

Organization—Storytelling Adventures with Rachel Hedman, http://www.rachelhedman.com

Status—Sole proprietorship, small business with total of one owner/employee with shoestring budget (though attempting to receive grants) and open to traditional and guerrilla marketing techniques

Project—“Family Famine: Hunger for Love”, narrative production to premiere on Brigham Young University campus on February 9, 2009 with current blog following artistic and marketing journey at http://familyfamine.blogspot.com as well as support group on Facebook

Project Description—Family life can starve when fed abuse and abandonment with stories that gnaw at the stomach. Then Rachel shares the feast of patience, humor and unconditional love through multicultural tales mixed with song and personal reflection. You are welcome to the table.

Artist Statement—Storytelling is how I find the joy in everyday moments throughout all ages of time and cultures. With energy and passion, I connect to the story so that I may also connect to my listeners. The legacy I wish to achieve is to open eyes and minds to the wonder of storytelling and the vital role of the storyteller in society. For storytelling adventures to thrive for generations, I welcome youth to be leaders in the art.

I am a storyteller because I am first a story listener. I delight in expressing how each person’s life is something to celebrate. As story ideas emerge, I consider how best to transform seemingly insignificant moments into adventures. Sometimes I reveal the light and dark sides of human nature though, in the end, I celebrate the good found within all people.

I tell stories from my heart. I reflect upon how my listeners may respond to the stories and understand that everyone receives something different. Some of my favorite stories combine narrative with song, either from my own creations or hymns learned as a child. Through multicultural and modern tales, I undertake sensitive social concerns. I am exploring the strength of family relationships within the lives of historical, mythical, and personal heroes.

Storytelling adventures can be the tradition of joy for generations to come.

Problem Statement—When most people think about storytelling, they imagine a little old lady reading books to a group of children. As such, storytelling is often ignored or forgotten by the major arts such as theatre, music, dance, and visual arts. Only after giving enough voice to recognize storytelling do art councils, foundations, or corporations acknowledge the distinctiveness of the art in being interactive and co-creative with the audience involving the senses with emphasis on its oral natures. “Family Famine: Hunger for Love” is a 1 ½ hour program geared toward teenagers and adults that mixes the other arts with storytelling at center stage. Advertising must break through the current assumptions on the art.

Expectations—Advise on the most effective mediums to deliver the message in relation to guerrilla marketing as well as traditional formats that work within a tight budget. Design of a logo specific to the “Family Famine: Hunger for Love” that communicates the mood of the program. Develop support materials or scripts that would be most efficient in the marketing. Assist in any online marketing techniques. Assess possibilities of advertising on national/global scale for touring beyond premiere.

Timeline—Most likely November or December so there is enough time to put out press releases and announcements to media as the premiere is February 9, 2009

Contact Information—Rachel Hedman, Professional Storyteller
(801) 870-5799 • info@rachelhedman.com • 1095 N. 2925 W. Layton, UT 84041

Extra Facts—Rachel Hedman is founder of the BYU Storytelling Club, which jumpstarted in 1997 and still in existence. She graduated from the BYU Communications Marketing program with the intention of being a professional storyteller as connecting with a target audience and marketing principles are applied daily in her career. The strongest advertising and marketing campaigns are in the form of a story.

Until we tell again,

Rachel Hedman
Professional Storyteller
Co-Chair of Youth, Educators, and Storytellers Alliance
Tel: (801) 870-5799
Email: info@rachelhedman.com
Performance Blog: http://familyfamine.blogspot.com

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